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Other Questions Interviewing Helps Answer

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Other than the “Who are the users?” question, interviewing is a great method for answering the following questions. If you ask yourself any one of these questions, interviewing can help you get an answer:

• What are the different lifestyles of potential product users?

• What motivates people to behave in certain ways?

• Which user/s should I focus on?

• What jargon do people use to talk about a domain?

• What is the user’s workflow?

• Is there a need for the product/feature?

• What are the right requirements for the product?

Validating Product Ideas

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