Читать книгу Validating Product Ideas - Tomer Sharon - Страница 28

Men have trouble finding items at grocery stores. They perceive the time they spend looking for items to be unacceptably long. They have difficulties identifying items they need to purchase and sometimes just wander, completely lost and helpless, in the aisles looking for what they need without asking for help.

Design Implication: Solve the problem either prior to getting to the store or at the store. Bypass the problem by repurposing past grocery lists or purchased items and provide personalized, in-store navigation guidance.

If a pattern starts to emerge during the research, you could follow up with participants to probe deeper. Without knowing the root cause, it could be easy to prescribe the wrong solution.

For example, if the issue is that they don’t know what the grocery items look like, then product navigation might also need to show images of items on the shopping list.