Читать книгу Validating Product Ideas - Tomer Sharon - Страница 29

While experience sampling is a fast, effective way for answering the “What do people need?” question, the following are three additional methods for answering it. Ideally, if time is on your side, a combination of two to three methods is the best way for uncovering insights to help you answer this question.

• Interviewing is a research activity in which you gather information through direct dialogue. It is a great way to uncover and understand people’s feelings, desires, struggles, delights, attitudes, and opinions. Interviewing people whom you know to be your target audience (and those you think are not) lets you get to know your users, segment them, design for them, solve their problems, and provide value. An interview can be held in person or remotely over a phone or some kind of video conference. Chapter 2 guides you through conducting interviews for uncovering needs.

• Observation is a research technique for learning from people in their natural context of using products or services. It can take you a long way into learning everything you can about a problem and uncovering people’s needs. Observation involves gathering data at the user’s environment, so it is the science of contextualization. Chapter 3 takes you step-by-step into conducting effective observations.

• In a diary study, participants document their activities, thoughts, and opinions and share them with you over a period of time. A diary might be a record of their experience using a product or a means of gaining understanding about ordinary life situations in which products might be usefully applied. Diary studies are best for learning about more complex processes. Chapter 4 walks you through conducting a useful diary study.

NOTE EXPERIENCE SAMPLING RESOURCES

Access the online resource page for experience sampling on the book’s companion website at leanresearch.co. You’ll find templates, checklists, videos, slide decks, articles, and book recommendations.