Читать книгу Media Selling - Warner Charles Dudley - Страница 116

Opportunities are the circumstances in which you can use your tools – attitude, skills, and knowledge. Even if you have the tools and know how to use them, you cannot accomplish anything unless you have opportunities to put them to use. Salespeople may have a positive attitude, the skills to solve problems, and a storehouse full of product, marketplace, and competitive knowledge, but if they do not make sales calls and find the right prospective customers, they will lack the opportunities to put their skills and knowledge to work.