Читать книгу Media Selling - Warner Charles Dudley - Страница 125

You cannot sell successfully if you do not have a positive outlook on life and, thus, have an optimistic attitude. An example of a positive attitude is Albert Einstein’s comment that, “In the middle of difficulty lies opportunity”¹² – the glass‐is‐half‐full attitude (instead of half‐empty). On the other hand, negative people are downers, to themselves and others. Optimism is also directly related to self‐esteem and confidence. People with high self‐esteem and confidence believe they can affect the future and make things come out right. As Helen Keller said, “Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.”¹³