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Committed means you have absolutely no doubts and will give everything in support of an undertaking or a cause without turning back. As Myer Berlow, former President of AOL Interactive Marketing, says: “When you’re eating ham and eggs for breakfast, the chicken was involved, but the pig was committed.”¹⁴ Generals have been known to burn bridges behind their troops to make retreat impossible and, thus, forced their soldiers to be totally committed and to fight for their lives.

Another dimension of commitment is passion for the cause and the task. Louis Gerstner, ex‐CEO of IBM in his book, Who Says Elephants Can’t Dance, which describes his incredible turnaround of IBM, wrote that “personal leadership is about passion.”¹⁵ He means a passion for or commitment to winning. Being committed also means that people accept responsibility and hold themselves accountable for their successes and failures.