Читать книгу Media Selling - Warner Charles Dudley - Страница 128

Being courageous is a vital attribute for salespeople. Courageous does not mean you have no fear, it means you have the ability to overcome fear. You need courage to stand up to managers and others who might pressure you to do the wrong thing or to be dishonest. You need courage to set out every day to make 10 calls when you know you will probably face 10 rejections. You need courage to tell your boss the bad news that you did not get an order on a piece of business you had been working on for months. You need courage to be honest and tell the truth to your customers and to your management.