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Exhibit 5.1 Emotional intelligence domains and associated competencies

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Personal competence: These capabilities determine how we manage ourselves.Self‐awarenessEmotional self‐awareness: Reading one’s own emotions and recognizing their impact; using “gut sense” to guide decisions.Accurate self‐assessment: Knowing one’s strengths and limits.Self‐confidence: A sound sense of one’s self‐worth and capabilities.Self‐managementEmotional self‐control: Keeping disruptive emotions and impulses under control.Transparency: Displaying honesty and integrity; trustworthiness.Adaptability: Flexibility in adapting to changing situations or overcoming obstacles.Achievement: The drive to improve performance to meet inner standards of excellence.Initiative: Readiness to act and seize opportunity.Optimism: Seeing the upside in events.Social competence: These capabilities determine how we manage relationships.Social awarenessEmpathy: Sensing others’ emotions, understanding their perspective, and taking an active interest in their concerns.Organizational awareness: Reading the currents, decision networks, and politics at the organizational level.Service: Recognizing and meeting…client or customer needs.Relationship managementInspirational leadership: Guiding and motivating with a compelling vision (for media salespeople this would translate into creating value with an inspiring vision for your medium and your media outlet).Influence: Wielding a range of tactics of persuasion.Developing others: Bolstering others’ ability through feedback and guidance.Change catalyst: Initiating, managing, and leading a new direction.Conflict management: Resolving disagreements.Teamwork and collaboration: Cooperation and team building.

Source: Goleman, Daniel, Boyatzis, Richard, and McKee, Annie. 2002. Primal Leadership: Realizing the Power of Emotional Intelligence. Boston, MA: Harvard Business School Press. Used with permission.

Media Selling

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