Читать книгу Get Rich Blogging - Zoe Griffin - Страница 23

If you feel silly cutting and playing with pieces of paper, then there are some genius online name-generating programmes available. Bust a Name (bustaname.com) enables you to enter the words related to your vlog and it will randomly generate different combinations of those words.

Once you have a few candidates for the name, think about your target audience. Will they find it amusing and attention-grabbing? At this point, get some feedback from your friends and people who fit into your target audience. Ask them to give you constructive feedback and suggest other ideas if they don’t like your offerings. Is the name too short or too long? Having a long name could hinder you, as long names are more likely to be misspelled and tend to be harder for people to remember. Work with your feedback group – their suggestions might lead you to come up with names that are remarkably better than your first attempts.

The final step is to make sure you can own the name across the whole of the World Wide Web. There is no point in giving your vlog a name that someone else uses on social media, forcing you to use a different social media handle. Viewers will struggle to contact you, and you’ll damage brand recall as people won’t be hearing the name of your vlog as much. Check whether you can set up Twitter, Facebook, Snapchat and Instagram accounts in the name you like. If you can’t, I’m afraid it’s back to the drawing board.

You should also check whether you can buy a website domain name. Eventually, you’ll be setting up a website or blog as an extra revenue stream, and you can only do this effectively if you can give the website the same name as your vlog. Your viewers will assume you are behind any website that uses your vlogging name. If that’s not the case, you’ll be giving the company that made the website a lot of your valuable traffic. Go to a reliable web host like GoDaddy (Godaddy.com) or Bluehost (bluehost.com), hold your breath and pray your name hasn’t been taken. Otherwise, another brainstorming session is needed, I’m afraid.