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All logos can be divided into three types. The first is a symbol or an icon with no text, similar to the Nike swoosh or Apple’s apple. As soon as you see those symbols, you know what the brand is selling. It’s very hard to think of a unique symbol that will provide some brand association with your vlog, but one option would be to use your face. You could sketch your face or create a simple cartoon or caricature. Don’t worry if you can’t draw – childlike doodles are often hilarious. If your logo triggers an emotional reaction like a laugh, viewers are much more likely to remember it.

The second type of logo is a word or an abbreviation. Be creative with the lettering and aim for fancy fonts and colours but don’t make it over-complicated. It needs to be easy to reproduce for branded material like posters and flyers.

The third – and most common – logo is a combination of a word and an icon. Using a combination of lettering and symbols, users can look at a YouTube logo and recognise the symbol, but there’s a word to back it up and drive the brand association home. For example, Charlie McDonnell from charlieissocoollike (2.4 million subscribers) uses his face as the logo on his YouTube page. His face is instantly recognisable as we’ve seen it so many times in his videos. However, he’s also written his name in simple white capital letters next to his face, to reinforce the fact that it’s his channel.