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FRAMING YOUR SHOT

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In the previous chapter, we talked about using the same setting or location for all your videos. Your setting is called ‘the background’ in film speak, and you are ‘the foreground’.

Make sure that the background is colourful, vibrant and exciting, as this adds atmosphere and makes people feel energised when they see the video. An empty set makes a video appear boring and lifeless, no matter how enthusiastic your voice sounds. Also, make sure that you, in the foreground, are better lit than the background. Lighting controls where people look at the screen, and you want them to focus on what you’re saying rather than looking at the set.

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