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Retainers and Up-Front Fees

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Just like any good attorney, marketing agency, or consultant, you can expect a good banker to ask for a retainer. This ensures you are serious and ensures the banker gets paid for his or her time.


Figure 3.1 Banker Fees

Retainers may represent anywhere from 10 percent to almost 20 percent of total fees. There should be a written agreement ahead of time stating how much monthly retainer fees can scale to, and the maximum caps for the total period of this process. Expect to put up a minimum of $5,000 to $15,000 as an initial monthly retainer.

On larger deals, retainers can be at least $100,000. Larger firms have more overhead and don't need to beg for deals. They often filter by which deals are going to be the most profitable or notable to engage in. Expect equally notable retainers.

Selling Your Startup

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