Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 49

People often ask sarcastically, “Are you looking for trouble?” as if that’s a bad thing. People who look for trouble are the visionaries and inventors of the world, and they’re often the richest and most successful as well. They spotted a problem, devised a solution for it, and created a lucrative niche.

Just think how many books, courses, and seminars have been sold to help couples solve their relationship issues. Consider all the commercial technologies that have been developed to solve problems in just one small area: data security. Entire industries have been created to solve problems ranging from not having enough time to shop for groceries or being unable to flag down a taxi to dealing with energy shortages and climate change.

In every problem is an opportunity.