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Niche markets are often the products of inspiration. An idea pops into your head about something unique or a twist on something that’s been around for years. A case in point is the skin-care industry. Recently, this well-entrenched industry has been rocked by products with natural ingredients. Phthalates and parabens are out; fruits, veggies, and botanicals are in. The shift in demand for natural skin-care products created an opening in a very crowded market, allowing small business to make a big mark.

You can’t force an idea to pop into your head, but you can create fertile ground from which unique ideas are more likely to sprout. Here are a couple methods to try:

 Immerse yourself in the industry or the market you’re passionate about. The more information and insight you have, the more material your subconscious mind has to work with to generate ideas.

 Tune in to the news, and be sensitive to growing trends. Ideas for natural skin-care products, for example, came from concerns about potentially harmful chemicals in foods and other products.

 Broaden your interests; expand your mind. Ideas for unique businesses, products, and services are often the product of diversity or convergence — viewing something from a different perspective or looking at two distinct industries or markets side by side.