Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 43

You can create a brand for just about anything — products and services, businesses and corporations, performers and groups (think Cirque du Soleil), celebrities and influencers, government entities (including nations) and nongovernment organizations (NGOs), not-for-profit organizations, even places (I ♥ NY, for example). The four most commonly branded things are businesses, products, services, and individuals (personal branding).

Sometimes, the lines dividing these different brand types get a little blurry. When you are the business, for example, do you create a business brand or a personal brand? In this section, I introduce you to the four most common brand types so you can figure out what you’re branding and how that decision will affect your approach to branding.

Knowing what you’re branding is important because it gives you focus and guides you in deciding what to do to build your brand. The overall approach and specific activities differ, depending on whether you’re branding a business, a product, a service, or yourself.