Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 38

After building your brand, when you have all the pieces in place, you’re ready to launch it. This step involves scheduling the launch, preparing incentives to generate interest, getting press coverage, and making it easy for users to share your content with everyone they know. See Chapter 10 for guidance on executing a successful launch campaign.

At this stage in the branding process, your goal is to get your campaign to go viral. To achieve that goal, you need to do a big push in both traditional and social media channels — wherever the people in your target market go for information.