Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 37

One of the most powerful ways to promote your brand is to form mutually beneficial partnerships with other brands, sort of like hitching your wagon to a star. If your brand is built around retail, getting your products into popular retail chains is one approach. I was able to persuade Nordstrom to carry my Girl Gang the Label fashion line, which was mutually beneficial. The partnership generated sales and revenue for both parties, increased my brand’s profile, and helped Nordstrom position itself as a hip place to shop.

Always be on the lookout for potential partnerships. Even if you’re flying solo or have a small business outside the retail space, you can find partnership opportunities to extend your brand’s reach and boost brand awareness. See Chapter 9 for details.