Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 33

In this step, you set goals for your brand, including the following:

 Increasing brand awareness

 Creating an emotional connection with customers and prospects

 Differentiating your business, product, service, or self from the competition

 Building credibility and trust

 Increasing sales and profitability

This step also involves building a plan to meet your branding goals and deciding on ways to measure your progress toward achieving those goals. See Chapter 4 for details.