Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 39

Promoting your brand involves everything you do during and after your launch to extend your brand’s reach and strengthen brand awareness. It typically involves the following activities:

 Content marketing — sharing content that subtly promotes your brand without explicitly doing so (see Chapter 8)

 In-person experiences, such as events, pop-up stores, retail locations, and conferences (see Chapter 11)

 Podcasting — sharing audio presentations and interviews (see Chapter 12)

 Social media marketing (see Chapter 13)

 Email marketing (see Chapter 14)

 Advertising (see Chapter 15)