Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 25

You don’t have to start a business to benefit from branding. Just about anyone in the workforce who’s looking to advance their career can benefit from creating and managing their own personal brand. As I mentioned previously, your reputation is part of your personal brand. You just need to be more active and intentional about the content you’re putting in front of potential employers and clients. Here are a few ways you can start to strengthen your personal brand:

 Create your own website or blog, and post regularly to it to demonstrate your knowledge, expertise, commitment, and generosity. See Chapter 7 for guidance on creating a website or blog. Unless you’re consciously building a career as a critic or political pundit, don’t post negative content or attack any person, group, or organization. Remain positive. As your parents probably advised, “If you can’t say something nice about a person, don’t say anything at all.”

 Post a unique and engaging bio on your website or blog and all your social media profiles. See Chapter 8 for information about writing copy that promotes your brand.

 Include your website or blog address in all your social media profiles.

 Create a LinkedIn account. LinkedIn is the best social networking platform for professionals.

 Join and participate in popular online discussion forums (including those on LinkedIn) that are relevant to your industry or areas of expertise.

 Post regularly on your favorite social media platforms. Before posting anything on any social media platform, assume that a potential employer will read it. Ask yourself whether your post would impress that person or turn them off.

 Solicit testimonials from people you’ve worked with or for to post on your website or blog and social media accounts.