Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 40

Branding is a lifelong journey — the life of the brand, that is. As long as the brand is in existence, you need to care for it and protect it, which involves the following activities:

 Auditing and scaling your brand to increase its reach while expanding brand awareness

 Building on customer loyalty and longevity to transform customers into brand advocates

 Protecting your brand from competitors and anyone who may try to steal your intellectual property

Attention spans are short these days. If you’re not putting something fresh in front of your target customers at least a couple of times a week, they’re going to forget about you.