Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 31

Before you can build a brand, you need to have something to brand or at least a concept for it: a business or other type of organization, a product or service, or yourself. This step involves the following activities (see Chapter 2 for details):

 Deciding what to brand

 Identifying a market niche

 Formalizing your brand as a business (such as forming a limited liability company or corporation)

 Coming up with the money to build your brand