Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 36

Because so many people spend so much of their time on the Internet these days, creating a strong online presence has become an important part of branding. To begin to build an online presence, do the following things:

 Claim a unique domain that reflects your brand, such as GirlGangtheLabel.com.

 Build a website, blog, online store, or a hybrid of those three things in that domain. This site acts as your main hub. Then you can drive traffic to your main hub from other Internet sites, such as social media platforms and discussion forums.

 Use the domain in your email address (such as amy@girlgangthelabel.com) to reinforce your brand in every outgoing email message.

 (Optional) Create a branded app (or hire an app developer to do the work for you) that further reinforces your brand while making it easy for customers or clients to place orders and stay connected.

See Chapter 7 for details.