Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 26

If you’re famous or influential (or want to be), building a strong personal brand is a key to your success. Your branding goal is to become popular — to have tens of thousands or even millions of followers on social media and to be in high demand due to your influence or celebrity status.

The key to building a personal brand to become famous is finding topics that resonate with large populations and that align with your own personality and goals, so that you can develop content that’s both genuine and engaging.

With a personal brand, charisma goes a long way. Think about the charismatic people you know. They’re confident, optimistic, approachable, engaging, and energetic; they tell great stories or jokes; they have strong convictions; they’re not afraid to take risks; and they live life to its fullest. Start with those qualities, and you’ll be well on your way to stardom.