Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 29

If you already have a brand and are planning to expand into new markets — in different regions of the country or in different countries — consider how your current brand will play in those locations and whether any adjustments need to be made. Certain colors might elicit different emotions depending on the culture, for example. You may need to hire a marketing firm in the location you’re expanding into to provide guidance on design elements and content.