Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 66
Budgeting for your business/brand
ОглавлениеTo budget for your business/brand, create a list of everything you need to make it a success, research prices, and then add everything up. Table 2-1 contains a list of items to get you started. Depending on the business/brand you’re creating, you may need to add to the list or cross off some items. When you have a comprehensive list, research the cost for each item/service (on the web or by calling around), and write the estimated cost in the right column.
TABLE 2-1 Business/brand budget
| Item | Cost |
|---|---|
| Legal fees (for incorporation, registration, licenses, and intellectual-property protections) | |
| Accounting fees (if you plan to hire an accountant) | |
| Brand design (logo and graphics) | |
| Website/blog (design, build, and host) | |
| Marketing/advertising (online ads) | |
| Materials/equipment/supplies | |
| Manufacturing/product sourcing (if you’ll be selling an original product) | |
| Staff (if you’re planning to hire people) | |
| Rent (for a bricks-and-mortar business or retail store) |
