Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 81

Some businesses pride themselves on delivering superior customer service. Examples that come to mind include Nordstrom, Visa, and Trader Joe’s. Providing quality customer service is a priority for any business or organization, of course, but you must decide on the degree to which you want to market superior customer service as one of your brand’s essential qualities.

Regardless of whether you want to highlight customer service, you must deliver at least industry-standard customer service. Failure to do so will result in customers associating your brand with poor customer service.