Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 82

In some industries, such as fast-food restaurants, convenience stores, meal-delivery services, and banks, convenience is essential. Convenience may involve choosing an accessible location, making it easier or faster to do something, eliminating a time-consuming or onerous task, rearranging items in a store, or streamlining the purchase process (online or in stores).