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When a product or a nearly identical version of it has multiple applications or uses, brands often develop around the different uses. Consider Gatorade and Pedialyte. Both beverages are used for rehydration and replenishing electrolytes. But Gatorade is higher in sugar and is marketed as a sports drink for teens and adults, whereas Pedialyte is lower in sugar and higher in potassium and sodium and is marketed to prevent dehydration in children suffering from fever, diarrhea, and vomiting.