Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 67

A self-funded brand isn’t one that funds itself, but one that you fund. The benefit of creating a self-funded brand is that you have total control of all business/brand decisions, and you get to keep 100 percent of the profits. Woo-hoo!

Unfortunately, the potential benefits are outnumbered by the drawbacks:

 You’re responsible for all business/brand decisions.

 You suffer 100 percent of any losses.

 You have limited access to financing to fuel growth and pursue opportunities.

If your plan is to sell a unique product you’re going to manufacture, that plan can get expensive fast. And unless you’re 100 percent certain that the product is going to sell like hotcakes, manufacturing thousands of units can pose a huge financial risk. To reduce the risk, consider launching a preorder campaign. Make a small batch, and wait till the orders come in to make larger quantities. The down sides to this strategy are that customers may have to wait longer to receive their orders, and you may have to pay more in manufacturing costs per item. This strategy is just a test run, however. You can go all in when you see how popular your product is.