Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 65

Depending on the business/brand you’re building and launching, you may be able to work with on a shoestring budget of your own money, or you may need to find additional sources of cash. If you’re creating a personal brand to promote yourself as the world’s leading expert on raising chickens, you can probably do that (or at least start) with a website, blog, and podcast, which don’t require much money. By contrast, if you’re aiming to create your own clothing line or build an international dog-grooming franchise, you’ll need to scrounge up the money by recruiting partners, borrowing money (from individuals or banks), or selling shares in your company to investors.

In this section, I introduce you to various sources of financing. But before you even think about exploring available financing options, create a budget so that you’ll know just how much money you’ll need.