Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 53

When you’re building and launching a brand, you’re typically building and launching a business — a complex topic that I don’t want to subject you to. But you do need to know the basics so that you start your brand/business on the right foot, avoid legal and tax issues, and ensure that your brand and other intellectual property is protected.

In this section, I explain the basics of incorporating and registering your business, and I touch on the topic of protecting your brand and other intellectual property (a topic you can find more about in Chapter 19).