Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 85

For career, service, and some personal brands, credibility and trust are top priorities and are high on the list of brand positioning strategies. You build credibility by demonstrating your knowledge and expertise via website and social media content, speaking engagements, podcasts, and videos. You build trust by being reliable and trustworthy and by demonstrating a track record of serving customers successfully, earning high ratings, positive reviews, and glowing testimonials.