Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 83

If you’re making a conscious decision to offer premium products or services, quality is essential to your brand and something to prioritize in your marketing.

This brand positioning strategy enables you to charge more than your competitors and attract quality-conscious customers. An even more powerful strategy is to combine quality with low cost. If you can deliver higher-quality products for less money, customers won’t have much reason to buy from your competitors.