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Brenda Bence
How You Are Like Shampoo for College Graduates
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Preface
Introduction Your Job Search — How Are YOU™ Like Shampoo?
Did You Know You Already Have a Personal Brand?
Personal Branding and Your Job Search
My Personal Branding System
Input Equals Output
1 The Power of Brands
The Untouchables
Powerful Brand Images
Branding People?
Taking Your Brand on a Job Search
Your Professors’ Brands
Taking Control of YOU™
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chapter
3 Audience
Who is Your Audience?
Getting Ready to Get Ready
Become a Creative Detective
The Linkedin Advantage
Culture is Key
The Right Questions
Find Out About the Interviewer
Your College Graduate Personal Brand Positioning Statement
Case Study — Nicole Caviellieri
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