Читать книгу How You Are Like Shampoo for College Graduates - Brenda Bence - Страница 12

I really believe that people — just like shampoo and other products — are brands, too. Consider some examples of people we all know — starting with celebrities. What do you perceive, think, and feel when you hear the name “Brad Pitt?” What do you perceive, think, and feel when you hear the name “Will Smith?” Both of these actors are good-looking leading men, but you don’t have the same perceptions, thoughts, and feelings about them, do you? Now, let’s throw “Johnny Depp” into the picture … you have different perceptions, thoughts, and feelings about him, too, right?

Think of any category of well-known people — let’s try singers this time. Think Taylor Swift … Madonna … Beyoncé. Again, they’re all very different. That’s because each of these singers has a very specific personal brand that is absolutely unique and ownable as compared to the others. And it’s not just because they all look different!

“But hold on a second,” you may be saying. “Those people are all celebrities and have a lot of money, so they can all hire full-time image specialists to manage their personal brands!”

Fair point. But you don’t need high-priced help to define and communicate your personal brand as you get ready to join the professional world. The personal branding system shared in How YOU^TM are like Shampoo for College Graduates will help you build your brand without handing bundles of cash to a publicist. It’s designed for the millions of grads all around the world who aren’t famous and who don’t plan on turning their personal brand into a global household name. What you want to do is define yourself in your world to reach your ultimate personal career goal: to land that first great job that you can really love so that you can get your career off to a fantastic start.

So, if Johnny Depp and Beyoncé have one, and you have one, too, just what is a personal brand anyway?