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As you sort through all of the information on LinkedIn, Facebook, the rest of the Internet, and elsewhere, see what it tells you about the company’s “culture.” Every company has one, and as I said before, it’s usually driven by its top leaders. So, reading LinkedIn profiles of a company’s top execs can be incredibly helpful. Based on how its leaders are presented, you can get a good sense of what’s important to the company.

As you think about applying to a company, remember that making sure you fit in with the company’s culture is key. First of all, if you don’t fit in, you’ll definitely have a harder time getting a job there. Second, if there isn’t a cultural “fit” once you do get the job, you’ll probably end up feeling like a fish out of water. And that’s definitely no way to end up in a job you love.