Читать книгу How You Are Like Shampoo for College Graduates - Brenda Bence - Страница 20

When you’re at the very beginning of your job search after (or just before) graduation, you’re in more of a company search than anything else. There are literally thousands of companies out there, so choosing the right ones to target may feel like looking for a needle in a haystack. But as the determined Brand Manager of YOU^TM, it’s your task to decide which companies should receive your resume — the ones that will truly turn into an Audience for your job-seeker personal brand.

How do you do that? Start by asking yourself some questions about the “type” of companies you would be interested in. What is most important to you?

•Location?

•Size of the company?

•Culture of the company?

•Learning and training focus?

•Opportunities for advancement?

•Whether the company gives back to the community?

You might even rate these elements from 1 to 6 — with 1 as your highest priority and 6 as your lowest priority. Once you’ve decided what aspects of a company matter most to you, it will be easier to dig deeper and find out more about the companies that feel right to you.

If you don’t know which companies in your field are out there, do an Internet search, and begin to gather names. Then, you can look through their websites and see how they measure up on your rating scale. As you start to see which companies have the qualities and the types of opportunities you’re looking for, you can narrow down your choices.