Читать книгу How You Are Like Shampoo for College Graduates - Brenda Bence - Страница 14

Still don’t believe the average person has a brand? Think of your favorite professor — the one teacher you actually looked forward to listening to. Stop for a second and consider: How do you perceive that professor? How does he or she make you feel? What are your thoughts about him or her?

Now, consider a different prof you’ve had … and let’s be honest … who you really didn’t enjoy listening to all that much! It was that one instructor who was so boring that you almost needed intravenous caffeine just to stay awake. Or maybe it was a teacher who was an incredibly hard grader. Just the thought of turning in a paper to this professor tied your stomach into knots. How does this person make you feel? What do you think about this teacher, and how do you perceive him or her?

Can you see how these teachers have very different personal brands? And their brands have nothing to do with who they think they are. Their brands exist in your mind, based on how you perceive, think, and feel about them.