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Copyright © 2012 by Brenda S. Bence. All rights reserved.

Published in eBook format by Global Insight Communications LLC

Converted by http://www.eBookIt.com

ISBN-13: 978097901096

Cover design by George Foster, Foster Covers (www.fostercovers.com)

Front cover photography by Kurt Heck (www.kurtheck.com)

Graphic design by Jay Cotton, Hot Ant Design (www.hotant.com.au)

Cartoons by Brenda Brown (http://webtoon.com)

Interior design and typesetting by Eric Myhr

The stories in this book are based on real events and real people. Where requested, and in order to protect the privacy of certain individuals, names and identifying details have been changed.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior written permission of the publisher. Requests to the publisher for permission should be addressed to the Permission Department, Global Insight Communications, P.O. Box 28909, Las Vegas, NV 89126, U.S.A. Phone: +1-702-851-7697; Fax +1-702-220-6444 or by e-mail at info@globalinsightcommunications.com.

Limit of Liability/Disclaimer of Warrant: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

Publisher’s Cataloging-in-Publication Data:

Bence, Brenda S.

How you(tm) are like shampoo for college graduates : the complete personal branding system to define, position, and market yourself and land a job you love / Brenda Bence.

p. cm.

1. Job hunting. 2. College graduates--Employment. 3. Résumés (Employment)

4. Employment interviewing. 5. Career development. 6. Vocational guidance. I. Title. HF5381 .B 3563 2010

650.1--dc22 2009936995

To Kathie and Arlyn Uhrmacher

who have dedicated their lives not just to educating students, but to inspiring them to follow their passions

and to do what they love.