Читать книгу How You Are Like Shampoo for College Graduates - Brenda Bence - Страница 26

Now that you’ve dug deep and got information about the Audience for your personal brand, it’s time to start putting together your College Graduate Personal Brand Positioning Statement.

To help you with your own statement, let’s look at a couple of examples. The following College Graduate Personal Brand Positioning Statements are from two students who have different majors, backgrounds, personalities, and job search objectives. As we work through the chapters, we’ll follow along and see how these two college students completed each section of their Positioning Statements. Hopefully, these examples will give you lots of ideas and help you understand how the different sections of your own Positioning Statement all fit together. We’ll even show you how these two grads went about their own Audience research and what methods they used to find out about one of their main target companies. Let’s start with Nicole.