Читать книгу How You Are Like Shampoo for College Graduates - Brenda Bence - Страница 7

So, let’s recap. Here’s the reality: You already have a personal brand. Every time you’ve gone on an interview or shown up at school or at a meeting, your personal brand was front and center, even though you didn’t know it. Now, it’s time to take control and learn how to manage it. That’s how you will have better success before, during, and after job interviews, and — ultimately — that’s how you’ll land a great position in a company where you want to work.

How YOU^TM are like Shampoo for College Graduates is a do-it- yourself, no-nonsense guide to getting the job you want through successfully branding yourself. It’s simple, easy to read, and it works. I custom-designed the personal branding system in this book to help graduating students like you take the guesswork out of personal branding. This system will show you exactly how to figure out (1) what your personal brand is and (2) how to use it to get the job you want faster. In this book, I’m going to walk you through my proven step-by- step personal branding process — using exercises and worksheets — to help you define the most powerful college grad personal brand you can possibly have. This system is all about applying it in the real world.

Most importantly, your brand won’t just stay a nice idea in your head. I mean, think about it: It makes no sense to spend the time defining your brand just to leave it in a drawer while you continue on the same as always, right?

No, you need a plan to make sure you’re communicating the brand you want to potential employers. That’s how you find your dream job. That’s how you take the steering wheel at the beginning of your career and drive it where you want it to go.

As you read on, here’s what you’ll learn:

•How to define your personal brand using the College Graduate Personal Brand Positioning Statement format modeled off of the six core elements used by the most successful name brands in the world. It’s worked for Nike, Starbucks, and McDonald’s, and it will work for YOU^TM, too.

•How to communicate your personal brand through your College Graduate Personal Brand Marketing Plan so that potential employers will see you as you want to be seen. This will help you master the five most important activities you do throughout your job search that will impact your personal brand — and your ability to get the job you want.

•How to avoid damaging your college grad personal brand by learning from the mistakes that other grads like you have made during their job search. This is one of the most unique and fun parts of the system — our top 20 most damaging College Graduate Personal Brand Busters^®. Knowing these will help you bypass the most common traps that have prevented other grads from getting the job they wanted. You’ll know what to watch out for before you even get there.

•Lots of amazing interview success tips and secrets from dozens of college recruiters and human resources experts all across the U.S. that I interviewed for this book. They’ve been in the trenches and have seen it all!

•How to use the graphic called “The Proven Pathway to Getting YOU^TM a Great Job”. It will guide you kind of like a map as we work through each step of the personal branding system together. Don’t worry if it doesn’t make sense to you yet. It will — I promise.

As you read these pages, I hope that you will experience that “ah-ha!” moment that comes from the power of thinking of yourself as a unique personal brand. I hope you’ll see how you can use personal branding to make real changes in your life that can lead to a terrific job with a sweet paycheck, great job satisfaction, and exciting career opportunities.