Читать книгу How You Are Like Shampoo for College Graduates - Brenda Bence - Страница 15

Now, apply this thinking to you and your job search. As I said earlier, you already have a personal brand even if you didn’t think you needed or wanted one. Your college grad personal brand may be out there doing its thing, creating perceptions about YOU^TM without you even being aware of it. Recruiters may think and feel about you in ways that aren’t at all how you want to be perceived, just like Alfred Nobel before he created his prizes.

Most people I’ve met find this idea pretty exciting … and a little bit scary. They don’t like the idea that their personal brand may be running wild — maybe even preventing them from getting the job they want — without knowing what to do about it.

So, how do you take control of YOU^TM during your job hunt if your college grad personal brand exists in the minds of your potential bosses? What can you do to make sure your personal brand is what you want it to be in interviews and beyond? And how do you want potential bosses to perceive, think, and feel about you? What steps can you take to make your personal brand something that is definable and that you can own? Then, how can you communicate that brand effectively — before, during, and after a job interview?

That’s a lot of questions, but these are exactly the ones we’ll answer as you move through the steps of our college graduate personal branding system. Once you carefully define your personal brand and put it to work, you’ll truly be able to stick out from the pack of other job applicants. And, just like you pay more for a Starbucks coffee than you pay for a standard cup of coffee at a local café, you can also create a premium-image personal brand for yourself that brings you a better job, higher starting salary, nicer perks, and — in the end — a great start to a more satisfying career.

Think of it this way: Your personal brand in the job search process is what you want to stand for in the minds of potential future bosses. Who is _________^TM? Write your name in the blank, and let’s get started!