Читать книгу Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work - Brenda Bence - Страница 10

Now that you know you already have a brand, it’s time to take control of it by learning how to manage it. Since the advent of personal branding, several books have been written on the subject. What I have tried to do with Master the Brand Called YOU™ is to offer you a complete system that covers every possible aspect of building a leadership personal brand for yourself. This book goes beyond the theory of personal branding to bring you tangible applications for your brand within your day-to-day work life. It’s a do-it-yourself, no-nonsense guide to achieving greater success at work through branding yourself. It’s simple, easy to read, and has worked for thousands around the world.

Master the Brand Called YOU™ is designed to take the guesswork out of figuring out what your brand is and how to make it work for you. Through this proven step-by-step system, you will:

•Define your own brand using a Leadership Personal Brand Positioning Statement format, which is modeled off the six core positioning elements used by the most successful product brands in the world.

•Communicate your leadership personal brand through a Leadership Personal Brand Marketing Plan that will help you take charge of the five activities you do every day that most impact your brand.

•Avoid damaging your leadership personal brand by learning from the mistakes of others. This is one of the most unique and fun parts of the system—my Leadership Personal Brand Busters^®. These will help you bypass the most common pitfalls to establishing your brand so that you’ll know what to watch out for before you even get there.

•Use the graphic labeled “The Proven Pathway to Branding YOU™” above like a map to understand each step of this leadership personal branding system. Don’t worry if it doesn’t all make sense to you right now. It will—I promise.

I will also give you tangible tools to help you check the development of your leadership personal brand three months from now, six months from now, and further down the road. You will discover ways to assess your progress so that your brand will stay on track and evolve as your career moves forward.

As you read these pages, I hope you will experience many “ah-ha!” moments that stem from the power of thinking of yourself as a unique and individual brand. I hope you’ll see how you can use leadership personal branding to make tangible changes in your career. Those changes can bring you the kind of success you have always wanted but weren’t sure how to achieve, resulting in increased income, greater job satisfaction, and faster career progress.