Читать книгу Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work - Brenda Bence - Страница 7

Author and motivational speaker Nido Qubein said, “Life doesn’t give you what you want; it gives you what you deserve.” What you focus on is what you get. So, if you want a better career and a more satisfying work life, it’s up to you. Your success at work is in your control, and a large part of the foundation of that control comes from learning how to master the brand called YOU™.

Defining your brand is only the first step in the process, though. It makes no sense to get clear on the brand you want and then leave it in a desk drawer. In order for your brand to serve you well, you need a roadmap to help you communicate to others what you want it to stand for. That’s how you achieve your goals. That’s how you change your work life for the better. That’s how you master self-leadership and become a leader of others, if that’s what you want in your career. And that’s how you grab the steering wheel of your career and drive it to where you want it to go.