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Brenda Bence
Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work
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Читать книгу Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work - Brenda Bence - Страница 3
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Introduction
1 Do You Need a Leadership Personal Brand?
You Aren’t a Product Brand, But …
Bring New Energy to Your Job
Grab the Steering Wheel of Your Career
Believe It or Not…You Already Have a Brand as a Leader
Don’t Like the Brand You Have Now? Change It.
A “Systematic” Way to Master Your Brand
Input Equals Output
2 The Power of Brands
The Untouchables
Powerful Brand Images
Consider This
Branding People?
Leadership Personal Branding Is Not All About You
Colleagues’ Brands at Work
The Experience of YOU™
Taking Control of YOU™
Your Leadership Personal Brand Triangle™
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