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You Aren’t a Product Brand, But …
ОглавлениеSeveral years ago, when I began actively coaching individuals to reach their goals and develop their own brands, I started to experiment with applying these same principles of corporate branding to people. I took the elements and framework used by corporate marketers and adjusted them to work for self-branding, so that we—as individuals—could thrive in our careers the same way successful name brands have thrived in the marketplace. Over time, I perfected this approach until it evolved into the unique leadership personal branding system I am sharing in this book—a system that walks you step by step through the process of building your own brand as a leader, whether you are focused on leading yourself or leading others. This is how you craft and effectively communicate YOU™®. That’s right—the trademarked YOU.
(YOU™® is a registered trademark of Brand Development Associates (BDA) International, Ltd.)
Today, you—or YOU™—can apply the same system in your work life that corporate marketers have used for years to build wildly successful product brands. Just as a corporate marketer uses this proven process to build mega-brands like Pantene, Apple, or Evian, you, too, can build the brand of YOU™.