Читать книгу Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work - Brenda Bence - Страница 20

As I said earlier, you already have a leadership personal brand, even if you didn’t think you needed or wanted one. Your brand may be out there doing its thing, creating perceptions about YOU™ without you even being aware of it. People may be thinking and feeling about you in ways that aren’t at all how you want to be perceived, just like Alfred Nobel. Most people I’ve met find this idea intriguing … and a little bit scary. They don’t like the idea that their personal brands may be running amuck without knowing what to do about it.

The leadership personal branding system in this book will help you uncover and eliminate any disconnect between how others see your brand and how you want to be seen. Some of the questions you will answer as you move through the steps of the system are:

•How do you take control of your leadership brand if it exists in the minds of others?

•What can you do to make sure your brand as a leader is what you want it to be?

•How do you want others to perceive, think, and feel about you?

•How can you make your leadership personal brand something that is definable and that you own?

•How do you communicate your brand effectively?