Читать книгу Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work - Brenda Bence - Страница 8

When I speak about leadership personal branding at conventions and corporate gatherings, often an audience member will say, “Sounds very interesting, Brenda, but no thanks. I’m actually not into self-promotion, and I’m not a leader. I don’t have—or even want—a leadership personal brand.”

It’s then that I break the news: You already have one.

It’s true. You don’t have to sit down and give your brand any thought to have one. Just by virtue of being you in the workplace, you are branded. And whether or not you lead others, you do lead yourself. The question is: Do you have the leadership personal brand you want?

If you don’t take control of your leadership personal brand and make a conscious decision about how you want to be known, you may be leaving an impression that actually works against your success. Are you living up to the potential that YOU™ could achieve if you took charge of your brand consciously rather than leaving it to chance?