Читать книгу Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work - Brenda Bence - Страница 16

I firmly believe that people—just like products—are brands, too. Let’s use examples of people we probably all know—starting with celebrities. What do you perceive, think, and feel when you hear the name “Ashton Kutcher”? What do you perceive, think, and feel when you hear the name “Hugh Jackman”? Both of these actors are good-looking leading men, but they create very different perceptions, thoughts, and feelings, don’t they? Now, let’s throw “Jackie Chan” into the picture … you have different perceptions, thoughts, and feelings about him, too.

Think of any category of well-known people—how about singers this time. Consider Taylor Swift … Lady Gaga … Adele. Again, they’re all very different. That’s because each of these individuals has a very specific brand that is absolutely unique and ownable as compared to the others.

“But, wait a minute, Brenda,” you may be saying. “These examples are celebrities, and they have the funds and the means to hire full-time image specialists to manage their personal brands!”

Fair point. But you don’t need high-priced help to define and communicate your leadership personal brand. The system shared in Master the Brand Called YOU™ will help you build your brand without writing checks to a publicist. It’s designed for the millions of people all around the world who may not be famous and certainly don’t plan on turning their individual brand into a global household name. What you want to do is define yourself in your world in order to achieve your personal career goals.